Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.
The doll was loosely based on the character "Tammy" in the 1957 film Tammy and the Bachelor.Mansour, David (2005). From Abba to Zoom: a pop culture encyclopedia of the late 20th century. Andrews McMeel Publishing. p. 478. ISBN 0-7407-5118-2. Tammy was produced in three versions: the first with straight legs, the second released in 1964 with bendable legs, and the final version released in 1965 was an older-looking doll titled "Grown Up Tammy". This doll was also released in an African American version. Dolls released by Ideal that comprised "Tammy's Family" included Mom, Dad, brothers Ted and Pete and sister Pepper. Other "Tammy's Family" companion dolls included Dodi, Salty, Misty and Montgomery Ward's exclusive Patty and Bud, Tammy's boyfriend produced in small numbers near the time when Ideal ceased production of all Tammy Family dolls.