Takeshita Street (竹下通り Takeshita-dōri) is a pedestrian-only street lined with fashion boutiques, cafes and restaurants in Harajuku in Tokyo, Japan. Stores on Takeshita Street include major chains such as The Body Shop, McDonald's and 7-Eleven, but most of the businesses are small independent shops that carry an array of styles. The shops on this street are often a bellwether for broader fads, and some are known as "antenna shops," which manufacturers seed with prototypes for test-marketing.
Takeshita Street was a reliable place to go and purchase fake Japanese and American street brand goods from the early 1990s to 2004. Since 2004, a stronger metropolitan government stance on counterfeit merchandise has led to a decrease of such items being available to the public.
Located directly across from the exit of JR Harajuku Station, Takeshita Street is very popular with young teenagers, particularly those visiting Tokyo on school trips, or local young people shopping for small "cute" goods at weekends.
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Harajuku (原宿 "meadow lodging") listen (help·info) is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward of Tokyo, Japan.
Every Sunday, young people dressed in a variety of styles including gothic lolita, visual kei, and decora, as well as cosplayers spend the day in Harajuku socializing. The fashion styles of these youths rarely conform to one particular style and are usually a mesh of many. Most young people gather on Jingu Bridge, which is a pedestrian bridge that connects Harajuku to the neighboring Meiji Shrine area.
Harajuku is also a fashion capital of the world, renowned for its unique street fashion. Harajuku street style is promoted in Japanese and international publications such as Kera, Tune, Gothic & Lolita Bible and Fruits. Many prominent designers and fashion ideas have sprung from Harajuku and incorporated themselves into other fashions throughout the world.
Harajuku is also a large shopping district that includes international brands, its own brands, and shops selling clothes young people can afford.
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