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American Spirit Organic Cigarettes — Fotopedia
American Spirit wins the STUPID AWARD, by offering the ecologically responsible way to kill yourself and your loved ones. I especially love: "Protecting the earth is as important to us as it is to you." -- In other words, the earth is fine -- it's YOU we'd like to see dead. Scroll down for BUZZWORD BINGO!

"Natural American Spirit. Natural Tastes Better. We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs. We also strive to reduce our footprint on the earth by using recycled materials and renewable energy sources like wind power. Protecting the earth is as important to us as it is to you.

"Try the true, authentic taste of 100% additive-free, natural tobacco for yourself. We think you will agree, natural tastes better."

And then, of course, the footnotes:

"No additives in our tobacco does NOT mean a safer cigarette."


"Surgeon General's Warning: Quitting smoking now greatly reduces serious risks to your health."

"Smoking 'ultra light' or 'light' filtered cigarettes does not eliminate the health risks of smoking. Actual levels of tar and nicotine experienced by the smoker may vary widely depending on how you smoke."

"This piece has been made from recycled materials."

Buzzword Bingo:
* Responsible
* Sustainable
* Earth-friendly
* Organic
* Reduced Footprint
* Recycled
* Renewable Energy
* Wind Power
* Protecting the Earth
* Authentic
* Additive-Free
* Natural
* Premium

According to Wikipedia, Natural American Spirit was developed by the Santa Fe Natural Tobacco Company, which was purchased by Reynolds American.
Wikipedia Article
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Natural American Spirit

Natural American Spirit is a brand of cigarette and tobacco products manufactured in the United States by the Santa Fe Natural Tobacco Company. The company was founded in 1982. In November 2001 the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn 42% owned by British American Tobacco.

Their products are marketed as being "100% Additive-Free Tobacco", though they are required to include the standard generic Surgeon General tobacco warning on the packs and the company is required by federal regulation to state "no additives in our tobacco does NOT mean a safer cigarette". This was part of an FTC ruling and agreement resulting from allegations that the advertisement of additive-free cigarettes made consumers feel that the product might be less addictive or safer than regular cigarettes. Research by US and German government health agencies has found significant levels of nitrates even in pure additive-free tobacco and its smoke.

California Attorney General Jerry Brown announced on March 1, 2010, that his office has secured an agreement with Santa Fe Natural Tobacco Company, Inc., the manufacturer of American Spirit tobacco products, that requires the company to clearly disclose that its organic tobacco is "no safer or healthier" than other tobacco products. Attorneys general from 32 other states and the District of Columbia signed onto the agreement: Arizona, Arkansas, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, South Dakota, Vermont, Washington, West Virginia, and Wisconsin.


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Tobacco advertising

Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship, particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries.