Produce is a generalized term for a group of farm-produced crops and goods, including (but not limited to) fruits and vegetables (i.e. meats, grains, oats, etc. are sometimes considered as produce.) More specifically, the term "produce" often implies that the products are fresh and generally in the same state as where they were harvested. In supermarkets the term is also used to refer to the section where fruit and vegetables are kept. Produce is the main product sold by greengrocers, farmers' markets, and fruit markets.
In some parts of the world, including the United States, produce is marked with small stickers bearing price look-up codes. These four or five digit codes are a standardized system intended to aid checkout and inventory control in produce markets.