Located in the north of the country on the river Seine, Paris has the reputation of being the most beautiful and romantic of all cities, brimming with historic associations and remaining vastly influential in the realms of culture, art, fashion, food and design. Dubbed the City of Light (la Ville Lumière) and Capital of Fashion. A large part of the city, including the River Seine, is a UNESCO World Heritage Site. The city has the second highest number of Michelin-restaurants in the world (after Tokyo) and contains numerous iconic landmarks, such as the world's most visited tourist site the Eiffel Tower, the Arc de Triomphe, the Notre-Dame Cathedral, the Louvre Museum, Moulin Rouge, Lido etc, making it the most popular tourist destination in the world with 45 million tourists annually.