An artisan or artizan (from French: artisan, Italian: artigiano) or craftsman (craftsperson) is a skilled manual worker who makes items that may be functional or strictly decorative, including furniture, sculpture, clothing, jewellery, household items and tools or even machines such as the handmade devices of a watchmaker. An artisan is therefore a person engaged in or occupied by the practice of a craft, who may through experience and talent reach the expressive levels of an artist using his hands, mind and heart in his work and what he creates.

The adjective "artisanal" is sometimes used in describing hand-processing in what is usually viewed as an industrial process, such as in the phrase artisanal mining. Thus, "artisanal" is sometimes used in marketing and advertising as a buzz word to describe or imply some relation with the crafting of handmade food products, such as bread, beverages or cheese. Many of these have traditionally been handmade, rural or pastoral goods but are also now commonly made on a larger scale with automated mechanization in factories and other industrial areas.