The Brighton Marine Palace and Pier is a pleasure pier in Brighton, England. It is generally known as the Palace Pier for short, but has been informally renamed Brighton Pier since 2000 by its owners, the Noble Organisation, in an attempt to suggest that it is Brighton's only pier. The West Pier was its rival but was closed in 1975 and was subsequently severely damaged by fires and storms, with the remaining iron structure being partially demolished in 2010.