The Bull Ring is a major commercial area of Birmingham. It has been an important feature of Birmingham since the Middle Ages, when its market was first held. Two shopping centres have been built in the area; in the 1960s, and then in 2003; the latter is styled as one word, Bullring.
The site is located on the edge of the sandstone city ridge which results in the steep gradient towards Digbeth. The slope drops approximately 15 metres (49 ft) from New Street to St Martin's Church.
The current shopping centre was the busiest in the United Kingdom in 2004 with 36.5 million visitors. It houses one of only four Selfridges department stores, the fourth largest Debenhams and Forever 21. Consequently, the centre has been a huge success, attracting customers from all over the world, including New York.
Birmingham (i/ˈbɜrmɪŋəm/BUR-ming-əm, locally /ˈbɜrmɪŋɡəm/BUR-ming-gəm) is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London with 1,074,300 residents (2011 census), an increase of 96,000 over the previous decade. The city lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a population of 2,284,093 (2001 census). Its metropolitan area is also the United Kingdom's second most populous with 3,683,000 residents.