Chanel No. 5 is the first perfume launched by Parisian couturier Gabrielle "Coco" Chanel. The French government reports that a bottle of Chanel No. 5 is sold every thirty seconds and generates sales of $100 million a year.^{[citation needed]} It was developed by Russian-French chemist and perfumer Ernest Beaux. It is often considered the world's most famous perfume.^{[citation needed]}