Cotton swabs (American English) or cotton buds (British English) or ear buds (Australian and South-African English) consist of a small wad of cotton wrapped around one or both ends of a short rod, usually made of either wood, rolled paper, or plastic. They are commonly used in a variety of applications including first aid, cosmetics application, cleaning, and arts and crafts. The cotton swab was invented in the 1920s by Leo Gerstenzang after he attached wads of cotton to toothpicks. His product, which he named "Baby Gays", went on to become the most widely sold brand name, "Q-tips", with the Q standing for "quality". The term "Q-tips" is often used as a genericized trademark for cotton swabs in the USA. Although doctors have said for years that usage of the cotton swab for ear cleaning is not safe, that use remains the most common.