Design Museum is a museum by the River Thames near Tower Bridge in central London, England. The museum covers product, industrial, graphic, fashion and architectural design. It was founded in 1989 and claims to be the first museum of modern design. In 2007, the museum was listed by The Times newspaper as number two in their top five museums of the year.
Deyan Sudjic is the current Director of the museum. He succeeded Alice Rawsthorn in 2006. Unlike most large London museums, the entrance is not free, as it is not subsidized by the UK Arts Council. For this reason it operates as a registered charity, and all funds generated by ticket sales aid the museum in putting new exhibitions together. The museum attracts 200,000 visitors annually.