It is known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. Ginza is recognized as one of the most luxurious shopping districts in the world. Many upscale fashion clothing flagship stores are located here, being also recognized as having the highest concentration of western shops in Tokyo. Prominent are Chanel, Carolina Herrera, Dior, Gucci, and Louis Vuitton. Flagship electronic retail stores like the Sony showroom and the Apple Store are also here.