Hilversum (Dutch pronunciation: [ˈɦɪlvərsʏm] ( listen)) is a municipality and a town in the Netherlands, in the province of North Holland. Located in the region called "'t Gooi", it is the largest town in that area. It is surrounded by heathland, woods, meadows, lakes, and smaller villages. Hilversum is part of the Randstad, one of the largest conurbations in Europe.