Malva is a genus of about 25–30 species of herbaceous annual, biennial, and perennial plants in the family Malvaceae (of which it is the type genus), one of several closely related genera in the family to bear the common English name mallow. The genus is widespread throughout the temperate, subtropical and tropical regions of Africa, Asia and Europe. The word "mallow" is derived from Old English "malwe", which was imported from Latin "malva", which originated in Ancient Greek μαλάχη (malakhē) meaning "yellow" or Hebrew מַלּוּחַ (malúakh) meaning "salty". A number of species, previously considered to belong to Lavatera, have been moved to Malva.

The leaves are alternate, palmately lobed. The flowers are from 0.5–5 cm diameter, with five pink or white petals.

The colour mauve was in 1859 named after the French name for this plant.