Mastrettadesign Tecnoidea SA de CV (or simply Mastretta) is a Mexican car maker and design studio established by Mexican industrial designer Daniel Mastretta in Mexico City in 1987. Mastretta under Tecnoidea and Unidiseño brands has previously developed a small number of kit cars, but the 2010 MXT is the first fully self developed car . It often incorrectly claimed to be the first ever mass-production sports car completely designed and produced by Mexican engineers and designers, but Mexican automotive companies Dina and VAM had developed cars indigenously decades before. It is only the third Mexican high performance sports car ever; it was designed as a market competitor for the Lotus Elise.