Nvidia (NASDAQ: NVDA;  /ɪnˈvɪdiə/ in-VID-ee-ə) is an American global technology company based in Santa Clara, California. Nvidia is best known for its graphics processors (GPUs). Nvidia and chief rival AMD Graphics Technologies (formerly ATI Technologies) have dominated the high performance GPU market, pushing other manufacturers to smaller, niche roles. Nvidia's best known GPU product line labeled "GeForce" is in direct competition with AMD's "Radeon" products.