The rue de la Paix (French pronunciation: [ʁy də la pɛ]) is a fashionable shopping street in the center of Paris. Located in the 2nd arrondissement of Paris, running north from Place Vendôme and ending at the Opéra Garnier, it is best known for its jewellers, such as the shop opened by Cartier in 1898. Charles Frederick Worth was the first to open a couture house in the rue de la Paix.