Swanage is a coastal town and civil parish in the south east of Dorset, England. It is situated at the eastern end of the Isle of Purbeck, approximately 10 km south of Poole and 40 km east of Dorchester. The parish has a population of 10,124 (2001). Nearby are Ballard Down and Old Harry Rocks, with Studland Bay and Poole Harbour to the north. Within the parish are Durlston Bay and Durlston Country Park to the south of the town. The parish also includes the areas of Herston, just to the west of the town, and Durlston, just to the south.

The town, originally a small port and fishing village flourished in the Victorian era, when it first became a significant quarrying port and later a seaside resort for the rich of the day. Today the town remains a popular tourist resort, this being the town's primary industry, with many thousands of visitors coming to the town during the peak summer season, drawn by the bay's sandy beaches and other attractions.

During its history the bay was listed variously as Swanawic, Swanwich, Sandwich, and only in more recent history as Swanage.

The town is located at the eastern end of the Jurassic Coast, a World Heritage Site.