Swarovski (English pronunciation: /swɒrˈɒfski/ sworr-OFF-skee) is the brand name for a range of cut crystal (a particular type of glass that is not actually a crystal) and related luxury products produced by Swarovski AG of Wattens, Austria. The company is split into two major industry areas, the Swarovski Kristall business unit that primarily works with luxury items and design crystals and the Tyrolit Schleifmittel business unit that manufactures related tooling and machinery.