The Strong is an interactive, collections-based educational institution in Rochester, New York, USA, devoted to the study and exploration of play. It carries out this mission through five programmatic arms called “Play Partners.” These are the National Museum of Play, the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, and the American Journal of Play.

Independent and not-for-profit, The Strong houses hundreds of thousands of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.